I recently had a unique group project that involved investigating a company’s social media presence throughout all outlets. We also compared its internet presence with three competitors to see how they faired up against them. We had the privilege to work on a local Eugene brewing company called Ninkasi. I was assigned to look at Ninkasi’s YouTube page, the strength and weakness of its page, the effectiveness of the page and what the company could work on.
I conducted measurements on how many views were on the video, how many videos the company posts in a month, the production value and entertainment or informational value.
As I did my research I found that Ninkasi did a good job making tasting videos, describing the beer’s taste while suggesting food pairings for each beer. It had a good production with nice graphics on each tasting video. Ninkasi did something unique that its competitors didn’t do, which was to make a 3D video that was a virtual tour of the brewery.
YouTube is an amazing way to grab customers attention with a well produced short video. It is more likely an individual browsing the internet will click on a video rather than read a couple of paragraphs.
Templeton 